Wednesday, March 4, 2009

Pepsi Ice Cucumber: It's lean, green and sounds obscene


When American companies introduce products tailored for foreign tastes, we often experience discomfiting culture shock. Sort of like when homer simpson uses his toaster time machine to go back 10 million years, steps on a slug, and then comes back to an oddly different world. Maybe that really did happen, and sprinfield is now Tokyo!

Exhibit A: Pepsi Ice Cucumber, introduced to the Japanese soft drinks market and Pepsi vending machines on June 12th (2007) and to our Top Ten Bizarre Japanese soft drinks listing immediately thereafter. Pepsi? Good... Cucumbers? Great! Cucumber-flavored Pepsi? DOH!!

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